Aakanksha Gupta

Aakanksha Gupta has worked with some of India's most recognizable names - from Sonam Kapoor, Kalki Koechlin, Shweta Tripathi Sharma, Bhuvan Bam, and Anupam Mittal to brands like Shaadi, Torrent Pharma, and the British Academy of Film and Television Arts (BAFTA) in India. As the founder and CEO of The Other Circle PR, she's spent over 15 years re-imagining how public relations can shape narratives and build reputations. What started as a small agency has grown into a team that's managed campaigns for over 500 clients across entertainment, corporate, lifestyle, arts, fin-tech, and tech sectors. Aakanksha's approach blends creative storytelling with strategic thinking, whether she's launching a startup like Zouk and The Baker's Dozen or managing high-profile campaigns for industry giants like FLAME University. Her work extends beyond traditional PR and is led by curiosity. Recently, she stepped in front of the camera, playing herself as Uorfi Javed's publicist in the reality show "Follow Karlo Yaar." This role reflects her real-life position as a trusted advisor to celebrities and entrepreneurs alike. At its core, Aakanksha's work is about connecting people with ideas that matter. Her strategic genius and creative flair have positioned The Other Circle as a trusted partner across various industries. By focusing on authentic narratives and innovative strategies, she's helping to shape the future of PR in India, one story at a time.